AMERICAN IDOL – 18 million viewers learn how to eat crawfish

Crawfish Express Shipment to L.A.

When the Window of Opportunity Opens, JUMP!

I was sitting in my hotel room watching TV when I heard Joshua Ledet say he missed crawfish from home while filming for American Idol.  Literally jumping out the chair…I found my cell immediately and started making calls to my team.  Working along with the La Dept. of Culture Recreation and Tourism, we captured this opportunity to ship 60 pounds of crawfish to be showcased to millions.  Special thanks to our Louisiana Seafood Board member Frank Randol with Randol’s in Lafayette for making the quick (insane) turn around helping us expedite the crawfish. See video above.

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