(Case Study) How Did We Coordinate Over 3,000 Crisis Media Interviews Immediately Following the BP Oil Spill?
We built a real newsroom online within weeks of the Deepwater Horizon Oil Rig falling into the water. We hired a former CBS News journalist and a team of reporters to write New York Times style and quality articles. We owned our stories framing up the narrative first rather than the media. We made it easy for the media offering them to use our stories verbatim if they chose, our contacts for those we reported on, and offered all the photography and video free as well. That made the Seafood Board The-Go-To-News-Source following the spill. Within four months, we had coordinated over 3,000 crisis media interviews with national and international news outlets. That content also fed all of our social channels.
Ewell Smith provided over 600 crisis media interviews following the spill. Samples:
Over 90% of America was afraid to eat our seafood following the BP oil spill. We had to revive the Louisiana Seafood brand twice, once following Hurricane Katrina and again with the spill. We leveraged every PR and marketing tool available.
See alos, Crisis Work