BP Crisis Media Case Study

BP Oil SPill - Crisis Media Interviews

(Case Study) How Did We Coordinate Over 3,000 Crisis Media Interviews Immediately Following the BP Oil Spill?

We built a real newsroom online within weeks of the  Deepwater Horizon Oil Rig falling into the water.  We hired a former CBS News journalist and a team of reporters to write New York Times style and quality articles.  We owned our stories framing up the narrative first rather than the media. We made it easy for the media offering them to use our stories verbatim if they chose, our contacts for those we reported on, and offered all the photography and video free as well. That made the Seafood Board The-Go-To-News-Source following the spill.  Within four months, we had coordinated over 3,000 crisis media interviews with national and international news outlets. That content also fed all of our social channels.


Ewell Smith President Obama

During the Deepwater Horizon crisis, Ewell Smith (in red), executive director of the Louisiana Seafood Promotion and Marketing Board, was one of the leading authorities for developing a better working relationship between the seafood community and the oil industry. His advice and consul was sought by legislators, Cabinet members and the White House. Photo: Irving Johnson III


Ewell Smith provided over 600 crisis media interviews following the spill.  Samples:

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Gulf Fishermen Split Over Selling Seafood Again


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Should BPHelp Lure Louisiana Fishermen Back to Work?


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With Oil Spill Fading, Gulf Seafood Industry Tries to Shake Off its Oily Image


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Louisiana Eateries Fear Oil Spill will Scare Seafood Lovers


Over 90% of America was afraid to eat our seafood following the BP oil spill.  We had to revive the Louisiana Seafood brand twice, once following Hurricane Katrina and again with the spill. We leveraged every PR and marketing tool available.


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Fishermen Wait on Docks as Oil Gushes

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Louisiana Shrimp Season Opens Amid Spill Concern

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Protecting Gulf Seafood From Oil Spill

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Doing Business on the Gulf Coast, Post Spill


See alos, Crisis Work


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Oil Closes in on Louisiana Shores as BP Scrambles to Find Solutions


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